Marketing
and PR Campaigns
ALA's Public Information
Office - "The department provides public
relations counsel and media training and support to ALA executive staff,
officers and members; coordinates national media relations efforts;
organizes an advocacy network; and develops support materials to help
librarians promote their programs and services at the local level." Links
provided on these pages direct you to information on press kits, advocacy
initiatives, and an Online Member Media Relations Toolkit.
•
A
Communications Handbook for Librarians (39 pages) - "...a free,
online handbook designed to help librarians and others develop and
maintain effective relations with the media and win support for libraries
and their programs, all with minimal use of precious resources. "A
Communications Handbook for Libraries" will help libraries preserve
and promote their programs-while dealing with the challenges of the
USA PATRIOT Act and seemingly endless budget cuts."
Strategic Marketing
for Kansas School Library Media Centers
•Powerpoint of
2004 KASL District Conference Presentations
•Strategic
Marketing for School Library Media Centers "abridged"
manual (.pdf format)
The School Library
Campaign
ALA's Toolkit for the School Library Campaign is available! Lots
of great graphics to use, ideas and other things to promote
your program to
your adiminstrators, teachers, parents and students.
How to get it:
•Point your browser to http://www.ala.org/ala/pio/campaign/campaignamericas.htm
•Click on the "School Library Campaign" menu item
•Download the Toolkit in either .pdf or Word formats!
School Library Campaign Artwork
School Library Campaign PSAs
